Pet Connections

HUMANE ANIMAL RESCUE OF PITTSBURGH ANNOUNCES EXCITING NEW REBRAND

Release date: EMBARGO: Hold for 12:01 a.m. Thursday, January 14, 2021

Contact:   Michele Frennier, Director of Marketing
mfrennier@humaneanimalrescue.org
Cell: (412) 965-6014

New Name and New Look Reflects Continued Commitment to the Community

PITTSBURGH, PA January 14, 2021 – Humane Animal Rescue, one of Pennsylvania’s largest non-profit organizations dedicated to the welfare of animals, pet owners and the community, announced today the organization’s official rebrand to Humane Animal Rescue of Pittsburgh (HARP). 

“Passion and commitment to animals are at the core of our organization. The new branding is bold and vibrant and visually reflects the energy our mission inspires,” said Dan Rossi, CEO of Humane Animal Rescue of Pittsburgh. “The new name also better highlights our services and collaborations in our region, such as our partnership with the City of Pittsburgh’s Animal Care and Control. Our look has been improved and updated, but our commitment to animals and the community remains the same.” 

“For over 150 years, this organization has remained committed to the Pittsburgh community and 2020 was no different,” said Gerry Delon, Chairman of the Board. “With our rebranding efforts, we are excited to usher the organization into a new era, while remaining steadfast in our mission of caring for animals and inspiring communities. We helped more than 25,000 animals this year through our adoption programs, veterinary medical centers, Wildlife Rehabilitation Center, free pet food distribution and community engagement initiatives. Thanks to the support by the City of Pittsburgh and surrounding communities, we will continue to provide much needed care and assistance to animals in our region and beyond.”

“I’d like to congratulate the Humane Animal Rescue of Pittsburgh on their new rebranding,” said City of Pittsburgh Mayor William Peduto. “Though the name and the branding are new, HARP’s commitment to providing safe, reliable, high quality service to the animals of Pittsburgh will continue. As we have seen throughout their long history in Pittsburgh and their response during the pandemic, HARP is an important part of our community, and the City of Pittsburgh is proud to call them our valuable partner.” 

HARP will continue to operate two low-cost, high quality veterinary medical centers. In an average year, over 6,500 animals are treated and more than 7,000 spay and neuter surgeries are performed in these facilities. In addition to caring for domestic animals, the organization remains committed to indigenous species. The Wildlife Rehabilitation Center is a fully licensed wildlife facility that specializes in caring for sick, injured and orphaned wildlife. Annually more than 4,000 injured wildlife of over 100 unique species are admitted and treated by the Center. Among them are more than 2,300 mammals, 1,700 birds and over 50 reptiles.  

Humane Animal Rescue of Pittsburgh will remain focused on providing care to domestic and wild animals in the region with the care they need and the love they deserve.  Learn more about the organization, its services and how to get involved at www.humaneanimalrescue.org .

About Humane Animal Rescue of Pittsburgh

Humane Animal Rescue of Pittsburgh is one of the largest animal welfare organizations in Pennsylvania, providing services to tens of thousands of animals each year at our two domestic shelters and fully-licensed wildlife rehabilitation center. The organization continues the nearly 150 year legacies of its predecessors providing care and enhanced services to domestic and wild animals alike. Humane Animal Rescue of Pittsburgh’s open-door policy ensures no animal is ever refused shelter. Learn more at HumaneAnimalRescue.org

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